How to Create a Spotlight Post

Step 1 — Open Canva Stack (Based on Plan)

Select the correct template based on the client’s plan:

• Featured Plan:
  https://www.canva.com/design/DAHD1esh6z4/vrEHcbDUOMZ0Kwj1MFUZng/edit

• Plus Plan:
  https://www.canva.com/design/DAHDwtQqDQA/rkOeXqOx7eeQvaOjCh_apQ/edit

• Premium Plan:
  https://www.canva.com/design/DAHD1Ya0oXQ/sUhyX4Vyy-IbdR4F5dHFcw/edit

Step 2 — Gather Content

Go to the client’s:

• Website

• Maryland Local listing

• Social media

Choose:

• 1–3 clean, high-quality photos

• OR a strong video if they have one

Focus on visuals that clearly showcase their services or product.

Step 3 — Build the Post

• Keep the design clean, modern, and engaging

• Make it feel like an ad someone would want to click on

• Highlight the service or value visually first

• Add only a small amount of business details (name, short phrase, offer, etc.)

• It does NOT need to include all business information

• Avoid clutter or too much text

Goal: create a simple, attractive promotional post.

Here are two examples of simple sleek looking posts

Step 4 — Final Check

Before exporting:

• Confirm branding looks clean

• Ensure text is readable

• Make sure images/videos are high quality

• Verify the post clearly shows what the business offers